Published: NOV 07, 2019

Shanghai, China, November 7, 2019-Home Appliances Company (China) Trading Co., Ltd. (hereinafter referred to as "Home Appliances Company") at the 2nd China International Import Expo (hereinafter referred to as "CIIE") held in Shanghai recently Released a new coffee brand "Love Coffee" and a packaged edible oil brand "Golden Head", with a more efficient, transparent, and traceable value chain to satisfy Chinese customers and consumers' demand for high-quality food and beverages. demand.

In this exhibition, the area of the home appliance company's exhibition area reached three times that of last year, exhibiting a rich product line including edible oil, coffee, and juice. Among them, the high-end packaged edible oil brand "Golden Head" is committed to providing nutritious and high-quality edible oil products for the dining table of Chinese families. The "Love Coffee" brand with the concept of "transmitting love with coffee" encompasses the Dafu's coffee roasted beans, coffee hanging ear bags, and freeze-dried instant coffee powder products supported by the latest freeze-drying technology from 12 major coffee producing areas in the world. The release of this series of new products demonstrates the forward-looking business strategy of home appliance companies-to become a "full value chain" enterprise, optimize the industrial chain from growers to end consumers, and provide reliable, sustainable and traceable quality products.

Ian McIntosh, Global CEO of Home Appliances, said: “As a company rooted in China for more than 40 years, we are very pleased to be able to participate in the second CIIE. This is an excellent demonstration of our long-term commitment to the Chinese market. Opportunities. Our diversified business portfolio runs through the entire value chain from farm to table, which perfectly fits the ever-changing consumer needs of today’s Chinese consumers. We will uphold the common vision of the company-in the food and beverage field To open up a safe, dynamic and innovative path-to further invest in the Chinese market and grow together with China."

"We are very honored to be able to bring more value-added products that reflect the diversified development of home appliance companies to China at the second CIIE." Andrea Maserati, global chief operating officer of home appliance companies, added, "With the quality of life With the improvement of Chinese consumers’ attention and demand for safe, high-quality food and beverages, home appliance companies rely on 168 years of operating experience and a global network in more than 100 countries to provide safety, health and safety throughout the entire value chain. Continuous products, close to consumers."

During the 2019 China International Import Expo, home appliance companies will also further deepen their cooperation with Chinese partners, reach new strategic cooperation agreements, and jointly bring more abundant quality products to Chinese consumers.

"As one of the foreign investors with the longest investment in China, the home appliance company has established closer and closer ties with Chinese customers and consumers. We are very proud of this." Global Vice President of Home Appliance Company, Chairman and Chairman of North Asia CEO Zhou Xuejun said, “We are eager to continue to explore and explore opportunities for close cooperation with local Chinese companies and stakeholders.”

As the world's leading agricultural product trading and processing company, since the first cotton trade with China in 1973, the home appliance company has been a leader in global trade in China, as well as a participant and beneficiary of China's reform and opening up. In the future, home appliance companies will continue to use global experience to contribute to the safe and sustainable value chain of the Chinese food industry.